Episodes

Tune in as we explore the connection between your finances and well-being, offering practical advice and inspiration for rethinking your relationship to money. 
 
 
 

The Mind-Money ConnectionGen Z tech entrepreneur talks money, startup advice

While navigating her own journey with money, Aleksandra Medina co-founded Frich, a social finance app.

Episode 54 - How To Finance a Startup as a Gen Z Woman in Tech | Truist

This episode dives into Gen Z financial pressures, startup reality for young entrepreneurs, and how Frich is changing how young people talk about money.

This episode dives into Gen Z financial pressures, startup reality for young entrepreneurs, and how Frich is changing how young people talk about money.
08/28/2025
Article
08/28/2025
33:10 minutes
Episode 54 - How To Finance a Startup as a Gen Z Woman in Tech | Truist
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    Meet your hosts

    Bright Dickson

    Happiness expert

    Bright Dickson is a teacher and student of positive psychology with experience in resiliency, leadership, and group dynamics. As an expert in positive psychology, she works with people to increase optimism, connection, and performance through greater awareness. She earned a B.A. from Columbia University and a master’s of applied positive psychology from the University of Pennsylvania. 

    Brian Ford

    Financial expert

    Brian Ford is the head of Financial Wellness at Truist and the author of the book “The 8 Pillars of Financial Greatness.” As a financial expert and teacher, he aims to bring simplicity and ease to financial education. Brian has dual bachelor’s degrees in business management and marriage, family, and human development from Brigham Young University, as well as a master’s degree in personal finance. As a financial coach, Brian helps people and businesses reach their financial goals and achieve their dreams. 

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