1. Spending and consuming less
When you’re buying something new, it’s a good idea to pause and ask yourself, “Do I really need this?” That’s especially true on social media—where 78% of users have purchased a product after seeing it on TikTok.Disclosure 2 While influencers may drive trends that encourage overconsumption, a growing “de-influencing” movement is shifting the narrative.Disclosure 3
Research shows that the fashion industry is responsible for up to 8% of carbon emissions worldwide,Disclosure 4 and discarded clothing contributes to landfills. Buying fewer new clothes can help you save money and reduce waste.
For dressy events, consider sustainable shopping alternatives like renting items you may only wear once or twice. For everyday wear, thrift shopping or exchanging clothes with friends can help reduce resource overconsumption. Sustainable style can still be chic—and by taking good care of the clothes you have now, you can also make your wardrobe last longer.
Beyond clothes, applying that less-is-more mindset to other things you buy—whether it’s smartphones or energy-efficient appliances—can help you save more money and safeguard the environment.