Truist Becomes an Official Retail Bank of the NFL

Truist, Visa, and the NFL to work together to unlock the potential of communities across their shared footprint.

As part of Truist's and the League's longstanding partnership with Visa, Truist is now an official retail bank of the NFL. And we're united in our mission to create positive change. Together, we'll help communities achieve better.

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This film is a rallying cry for Americans of all walks of life to rise up and achieve their potential. Our VO is delivered by a coach urging and inspiring us to strive for more. Throughout the film we see the different moments when people from communities all across the country sized their opportunity and reached their potential. 

Music plays throughout. Airy and inspiring. It feels like the music you would hear in a football documentary. As the film progresses it swells with anticipation. 

We open on Miami Dolphins players getting pumped up on the sidelines before a game.

VO: When I look around

We cut to a grandfather playing chess in the park with his grandson. The camera zooms in on the grandson as he ponders his next more.

VO: I see what we’re capable of. 

We cut to an anchor woman in a news studio in the moments before she goes live. She steadies herself and prepares to address the public. 

VO: I see the potential in each and every one of you, just waiting to be unleashed. 

We cut to a high school football team getting pumped up before a game. We cut back to the anchor woman. She exhales and faces the camera with a smile.

ANCHOR WOMAN: Good Evening. 

We cut back to the grandson playing chess in the park. He smiles and moves his queen, taking his grandfather’s pawn. His grandfather looks up stunned by the move as the grandson hits the clock. 

VO: And that’s why we’re here today. 

We cut to the high school football team breaking through a homemade banner and running onto the field with their mascot leading the charge. 

VO: Not for who we are, but who we could be. 

She launches the ball in an incredible spiral. In that inciting moment, lights illuminate around the spiral of the ball and its course.

VO: Truist and the NFL, we believe in your potential.

SUPER: The screen turns purple Truist and NFL logos appear with ‘An official retail bank of the NFL’ truist.com/NFL

LEGAL: Truist Bank, Member FDIC. © 2021 Truist Financial Corporation. Truist, the Truist logo, and Truist Purple are service marks of Truist Financial Corporation

Making better possible.

Better doesn't just happen. It often takes helping others believe in their potential. Truist and the NFL are working together to bring wins to communities.

Together with our NFL team partners, we: 

  • Provided 2,866 meals to South Florida residents impacted by COVID-19 pandemic with the Miami Dolphins. Read more: Dolphins
  • Hosted a virtual youth tackle and flag football clinic with the Atlanta Falcons. Read more: Falcons
  • Worked with small, minority owned businesses and the Miami Dolphins to package and distribute 6,000 meals to community partners in South Florida. Read more: South Florida
  • Partnered with Georgia Power and the Atlanta Falcons on a Habitat for Humanity build in Atlanta. Watch Video

“You just gave me the key to be always there for (my kids) and to give them a place where they can always come back.”
- Seketha Cain

Recipient of Habitat for Humanity home, built in partnership with Georgia Power, the Atlanta Falcons, and Truist.

“We look forward to working closely with Truist and Visa to unlock the potential of our players, fans, and NFL communities both on and off the field .”
- Tracie Rodburg

NFL SVP, Sponsorship Management