Truist is committed to helping our communities make a comeback from the COVID-19 pandemic. From supporting small businesses, to investing in our community relief networks, to supporting our teammates, we’re working to emerge stronger—together.
This film is a metaphor for what we’re all going through - hoping that when our communities thrive again, in the near future, that our daily, once-neglected, tiny joys will be ours again.
This is the tale of one dog’s journey to Main Street as he goes from store to store.
We see a dog lying on his porch. He picks his head up to reveal his name tag. It tells us his name is Sam.
Sam leaves his porch, then leaves his yard and trots off down the street to go on a journey.
He passes through his neighborhood; it looks as if the rain just let up. We see his determined face close up. We see the pitter patter of his paws on the pavement as he passes green yards.
Sam crosses a crosswalk into town. But the town looks empty.
He goes back to stores he knows, but they are closed. At a barber shop, he peers through the window. No one is there.
He walks down Main Street, past a closed clothing store. Then he goes to a Biscuit House, it too is closed. We humans can see there is a closed sign on the door. He walks down the street and to another door.
Again, we Sam through the window of a store. He waits hopefully.
Now from inside the store, we see an African American woman opening the shutter on her storefront door. Sam jumps excitedly on the other side.
The owner opens the door and gives Sam his first treat in months. She gives him a pat on the head.
Super: We're helping small businesses come back.
We cut to Sam now running down a busier Main Street. There is a man putting out an open sign. A florist is readying the front of her store, as Sam runs full tilt toward the next store.
From inside a gift shop, Sam runs in off the street and puts his front paws on the counter, where a hand reaches into a dog treat jar and gives Sam another treat. As he happily chomps on his treat we type that says:
Super: Because when they do, that's good for everyone.
We then cut to a beautiful shot of the outskirts of the town, Sam is heading home, happy and satisfied. He is trotting, then runs, then trots again, as if he can’t wait to tell someone his story.
The audience learns of the role of Truist in the community. The type says:
Super: Truist Financial is helping over 100,000 businesses,
supporting 2.8 million jobs.
The screen turns purple BB&T and Suntrust logos appear and animate into the new Truist logo. A URL animates onto the screen: Truist.com/MainStreetLove.
Legal: Truist Bank, Member FDIC. © 2020 Truist Financial Corporation. Truist, the Truist logo, the BB&T logo, the SunTrust logo and Truist Purple are service marks of Truist Financial Corporation.
When the pandemic hit, Truist Cares1 immediately committed $2 million in grants for small business operating capital. Then we published guidance for small business owners to navigate COVID-19. And with the Paycheck Protection Program (PPP), over 5,000 teammates worked around the clock to provide 85,000 businesses with PPP loans, and another 20,000 with loan accommodations. That means—
were given the chance to keep going—to keep helping their customers, to keep serving their communities
were given the chance to remain employed during a historic economic downturn
But we know that for many small businesses and their owners, the struggle continues—so our efforts persist. Our small business recovery guide provides action steps for business owners. And we continue to develop resources to provide support like inspiration from business leaders, PPP forgiveness application help, alternative lending solutions, and payment relief on personal loans and mortgages.
So many of you are working hard to keep your communities going. We see you—we’re here for you. Through Truist Cares1, we’re investing $50 million1 to expand your efforts, including $10 million to support small businesses. Here are some of the ways we’ve already provided help to those who are helping others:
Finding a moment to get outside is what’s keeping many of us going. Just like the cherished gardens at Cheekwood in Nashville. Share. Shop. Support. #SmallBizLove
Watch Now: Nashville's story
Small businesses like Cajun Queen in Charlotte create the unique personalities of our communities. Share their stories, follow their channels, and visit them with some #SmallBizLove.
Watch Now: Charlotte's Cajun Queen story
Dog’s Day Out
When your life’s savings turns into a business, it’s more than just an income. Meet a small business near D.C. working hard to keep their doors open, and tails wagging. #SmallBizLove
Watch Now: DC Business Owner
Truist teammates keep branches open to provide our clients with certainty and support in uncertain times.
Teammates at home help prevent community spread while developing new initiatives, technology, and communications from their living rooms, kitchen tables, and makeshift offices.
And no matter where they are—so many of them going above and beyond to serve their communities.
Meet Dilis Remedios
Dilis is supporting homeless community members by providing them with blankets and meals.
Watch her story
Meet Lauren McDow
Lauren is using her talents as a career consultant to help family and friends find new jobs after they were laid off during the pandemic.
Watch her story
1 Truist Cares is a cooperative effort between Truist Financial Corporation, Truist Foundation, Inc., and Truist Charitable Fund to provide communities, organizations and individuals disaster relief and assistance during the COVID-19 crisis.