|Creating a product and a market
|Fast expansion under able leadership
|Finding efficiencies and optimizing market position
|Transforming the company through changes in ownership, leadership, or vision
|What that means
|How we prove it
|We’re all in.
|Truist Business Lifecycle Advisory is a mindset. It’s how we deliver your client experience—today, tomorrow, across market cycles, and across the business lifecycle.
|We don’t just talk about our approach. We live it every day.
|We’re focused on you.
|We’re focused on creating a long-term strategy that meets your needs—and will introduce you to Truist partners when they can help.
|We’re not focused on our needs, quotas, personal goals, or products.
|We’re active listeners.
|We find out what you need and then deliver advice and a set of product-agnostic solutions we believe will help you most.
|We don’t just pitch our products and services.
|We’re team builders.
|We bring the team you need to your table—when (or before) you need it.
|We don’t just make referrals or introductions and then leave you to figure out the next steps.
|We’re long-term thinkers.
|We take a holistic view, understanding where you’ve been and where you are—and then help you get where you want to go.
|We don’t just look at one moment in time. It’s not about the next sale.
|We’re proactive planners.
|We’re bringing proactive advice and solutions based on your business stage, industry, team needs, and other key factors.
|We’re not just waiting for the next transaction.