Stage | Main focus |
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Early | Creating a product and a market |
Growth | Fast expansion under able leadership |
Established | Finding efficiencies and optimizing market position |
Transition | Transforming the company through changes in ownership, leadership, or vision |
Our commitment | What that means | How we prove it |
---|---|---|
We’re all in. | Truist Business Lifecycle Advisory is a mindset. It’s how we deliver your client experience—today, tomorrow, across market cycles, and across the business lifecycle. | We don’t just talk about our approach. We live it every day. |
We’re focused on you. | We’re focused on creating a long-term strategy that meets your needs—and will introduce you to Truist partners when they can help. | We’re not focused on our needs, quotas, personal goals, or products. |
We’re active listeners. | We find out what you need and then deliver advice and a set of product-agnostic solutions we believe will help you most. | We don’t just pitch our products and services. |
We’re team builders. | We bring the team you need to your table—when (or before) you need it. | We don’t just make referrals or introductions and then leave you to figure out the next steps. |
We’re long-term thinkers. | We take a holistic view, understanding where you’ve been and where you are—and then help you get where you want to go. | We don’t just look at one moment in time. It’s not about the next sale. |
We’re proactive planners. | We’re bringing proactive advice and solutions based on your business stage, industry, team needs, and other key factors. | We’re not just waiting for the next transaction. |