Getting to know you: Topics your Truist relationship manager will discuss with you

Strategic advice

Conversation starters and key questions for every stage of the business lifecycle

Truist Business Lifecycle Advisory starts with your relationship manager understanding where your business has been, what it needs right now, and where you envision it going. This means they’ll ask you a series of questions about your personal and professional goals—and really listen to your answers.

Your Truist relationship manager will use this information to provide you with a document of customized advice and solutions—called Truist Business Insights—which you can view as a printed or digital report. It will also include insights on your industry, community, distribution footprint, insurance and risk, and more.

As you move through the business lifecycle, you’ll continue to have these types of in-depth conversations, and your Truist Business Insights report will evolve to reflect your new needs and goals.

Topics your Truist relationship manager may want to discuss

This list includes challenges that are both professional and personal—because, for many business owners, they’re intertwined.

Business topics

Cash flow and financing


Treasury solutions

Industry trends and insights

Insurance coverage

Risk management

Employee benefits programs

Leadership training

Business transitions

Tip: Learn about the various types of Truist teammates your relationship manager may bring to your table and what they can do for you.

Personal topics

Personal and family financial planning

Large investments and purchases

Hobbies and interests

Charitable contributions

Community service

Educational goals

Travel goals

Succession and retirement

Major life events

Questions your Truist relationship manager may ask you

Our goal is to get to know what matters most to you so we can help you build the future you want. Your answers to questions like these will help your relationship manager craft the Truist Business Insights that will be most helpful to you—and guide them when to bring in internal and external partners to get your business to the next level. It can also be helpful to ask yourself these questions periodically, to assess your changing needs.


For your first conversation

  • How would you describe your business and what makes it unique?
  • Why did you get into this line of business?
  • What is your primary long-term goal for this business?
  • What is your purpose (professional and personal)?
  • What causes are important to you?
  • What’s one thing you’d do today if you knew you could succeed?
  • Who are you responsible for (family and inner circle)?
  • How do you want to be remembered?

For every conversation

  • What is your next big goal or initiative?
  • What is keeping you up at night?
  • What is your most recent success?

For early-stage business clients

  • What is your primary long-term goal for your business?
  • Who is on your team today? What roles would you like to add?
  • Do you have all the elements you need for growth?
  • Are you comfortable with the size of your client base?
  • How do you currently bridge any shortfalls in working capital? What are your plans to raise money?
  • How is your business impacting your personal finances?
  • How is your work-life balance?

For growth-stage business clients

  • Are you satisfied with the products or services you offer and your ability to deliver?
  • Do you plan to speed up growth? What might be stopping you?
  • Do you feel comfortable about your company’s financials?
  • What are your biggest upcoming expenses?
  • How are your employee benefits and employee turnover?
  • Do you have issues around supply chain or operations?
  • What challenges do you have as a leader or in developing other leaders?

For established-stage business clients

  • Where do you see the company in two or three years?
  • Are you focusing on any strategic opportunities or improvements?
  • Do you foresee any major risks to implementing your priorities?
  • What external factors (beyond your control) are troubling you?
  • Are you satisfied with your company’s strategies for innovation and digital adoption?
  • What is your role in day-to-day operations? How would you like that to change?
  • Do you feel you have a safety net in place for your business and yourself?

For transition-stage business clients

  • How have you been preparing for this period of transition or renewal?
  • Where do you see yourself when this transition is over?
  • Do you feel energized to start a new cycle or different path?
  • Do you feel you have the right team in place for this stage?
  • Have you assessed the value of your company recently? Are you taking steps to build value?
  • What matters most to you if another business were to buy or merge with yours?
  • Do you think you have the right inputs to review your product offerings or create something new?

Note: These are just a few ideas that can get the conversation flowing. You can also bring your own questions to the table at any time. And your relationship manager will likely dive deeper into certain topics as they begin to better understand your unique needs.

What business lifecycle advice can benefit you right now?

It’s always a good time to learn more about Truist Business Lifecycle Advisory. Contact your Truist relationship manager to find out what’s available to meet your evolving needs.