Truist Business Lifecycle Advisory Truist Business Lifecycle Advisory: The approach that brings the team you need

Your business accounts should align with your long-term plan and values. That’s where your commercial client specialist comes in, helping manage the day-to-day details of your financial plan to adapt quickly as your needs change. They also stay in close contact with your Truist relationship manager, keeping them up to date on anything that can impact their strategic advice.

This Truist partner is focused on everything related to lending. They’ll assess and address your immediate and long-term needs to ensure you have the funding required to implement your strategic plan. They can help you access capital for seasonal, short-term, and unexpected cash flow needs. They’ll assist you in finding financing for inventory, growth, or expansion—and connect you with lending specialists for equipment or commercial real estate purchases. They’ll also inform you of industry trends and potential credit issues common to your business lifecycle stage—and provide proactive and timely solutions.

Truist’s wholesale payments business encompasses treasury solutions, merchant services, and commercial credit card solutions.

• Your treasury consultant provides guidance to optimize your payables, receivables, sweep, information reporting, and digital banking. They’ll support your treasury requests, respond to and resolve general technical issues, and help you find solutions to service-related challenges. They’ll also provide education around digital services and key procedures, identify ways to improve internal processes, and help you meet or exceed key metrics or indicators related to performance and risk.
• Your merchant services specialist will help you transform your customers’ buying experience. Truist Merchant Services offers payment processing solutions that simplify the checkout process and give you quicker access to capital. They also simplify accounting and can provide you with reporting and data insights that can enable you to pivot more quickly.

If you’re looking for some extra peace of mind for yourself or your business, your Truist team can connect you with a broad range of brokerage and risk management services to help keep your assets—and your business’s assets—safe.

• Business insurance solutions include auto and transportation, bonding and surety services, commercial flood, commercial liability, commercial property, cyber liability, executive risk advisors, international insurance, succession planning, trade credit, transactional risk, and workers’ compensation.
• Truist Life Insurance Services are also available to protect your family, income, retirement, business, and more.
• Employee benefits play an important role in employee acquisition and retention. Truist can connect you with specialists to help with benefits administration technology, COBRA administration, flexible benefits (like HSAs), human resources advisory consulting, pharmacy benefit consulting, and more.

When considering employee benefits for your company, your relationship manager can also introduce you to Truist Momentum. This financial wellness program inspires, educates, and equips employees to manage their money. How they do that will be based on employees’ individual needs, goals, and personal lifecycle stage (whether they’re graduating from school, starting a family, buying a home, or looking forward to another major milestone).

Many times, business owners don’t seek out specialized leadership training until they’ve been managing people for many years. Learning how to be a thoughtful leader can help inspire innovation and positive change at every stage of the business lifecycle. It can also help you attract and retain top talent. Truist Leadership Institute’s programs and services take a science-based approach to leadership development, providing guidance that empowers leaders, teams, and organizations to change the way they interact, from top to bottom.

Your personal history, past decisions, current situation, and future goals all come into play when making informed decisions about your personal and family wealth. As your business grows and progresses through the business lifecycle, your private accounts should, too.

At Truist, your wealth advisor will play much the same role as your relationship manager—with a focus on your personal financial needs. They can bring together a team of experts in areas such as personal and family investments, life insurance, legacy planning, generational financial education, and foundations and endowments.

It’s never too early to think about your long-term goals for your business. Our Business Transition Advisory Group can walk you through each step of transitioning your business. Business transitions may include any major change—in leadership, ownership, financing, market strategy, location, and so on—each with its own challenges and opportunities. Your Truist Strategic Client Group will include accounting, legal, financial, M&A (mergers and acquisitions), and other advisors who can help you achieve the best possible outcome for you, your family, your employees, your clients, and your community. They will be there for you before, during, and after the transition.

Truist’s purpose is to inspire and build better lives and communities. This goes hand in hand with another Truist principle—to deliver product-agnostic advice. What does that mean? When you need a solution, we’ll help you find it, even when that means introducing you to external partners.

Because our relationship managers have strong ties to the community, they have often helped clients make local connections with accountants, general contractors, lawyers, and other business professionals.

Truist has also created many commercial advisory boards consisting of local business leaders who provide regular feedback on emerging issues—and let us know how we can make a difference in their community’s future.

External partnerships also exemplify the long-term view that Truist Business Lifecycle Advisory takes of your business, its success, and its impact. Asking questions, listening closely, adapting swiftly, and providing holistic solutions is what our lifecycle advisory is all about. With strong relationships inside and outside Truist, the community benefits multiply.