Navigating pivotal moments Purple PaperSM

Pivotal moments can affect your personal life as well as your business. It’s important to have a team in place that’s preparing you, your family, and your business for the future.

Begin with the end in mind

Here’s the simple truth: Business transitions are inevitable. And many companies will undergo multiple transitions over the years.

Still, nearly half of business owners don’t plan to engage in some form of business transition event—but instead, acted only when events beyond their control required a response.

It’s never too soon to start planning 

Too often, business transitions are triggered by some market, economic, or personal event. This puts you in reactive mode—often without enough time to explore all your options.

Coordinated guidance before, during, and after transition

What sets us apart?

Take the next logical step

Your business didn’t become successful overnight. It took a great deal of focus, hard work, and determination. The same holds true for a successful transition. It’s something you’ll want to actively and thoughtfully shape for yourself, your family, and the continued viability of the business. It should never be rushed.

Monetizing ownership in your business may be the most transformative financial event of your career. You can’t afford to put off planning for it—and you don’t have to go it alone. Your Truist Wealth advisor can help.

Take a deeper dive

See beyond the news with insightful articles, podcasts, publications, and videos.
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