Business Transition Advisory Group

Begin with the end in mind

Here’s the simple truth: Business transitions are inevitable. And many companies will undergo multiple transitions over the years.

Still, nearly half of business owners don’t plan to engage in some form of business transition event—but instead, acted only when events beyond their control required a response.

It’s never too soon to start planning

Too often, business transitions are triggered by some market, economic, or personal event. This puts you in reactive mode—often without enough time to explore all your options.

Coordinated guidance before, during, and after transition

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Planning

When planning for your business’ future—including life after transition—there’s a lot on the line. You need somebody who understands all aspects of the deal. Not just the mechanics of its structure, but also your family’s personal wealth needs. Someone who can help coordinate all the necessary resources and ensure that everyone’s working together.

Before transition

Develop a transition and family legacy plan—our data suggests owners are far more satisfied with post-transition life when they invest adequate time up front with the right wealth professionals to develop a personal wealth strategic plan.
Evaluate strategic alternatives and impact. Strategic business decisions made in a vacuum can leave a business owner unsatisfied with the outcome.
Integrate personal wealth preparation and business preparation. Separating those two often results in sub-optimal outcomes for owners and their families.
Minimize or remove obstacles that prevent an owner from making a successful transition, such as issues caused by multiple owners with different objectives, family dynamics, existing planning structures, tax considerations, and cash flow demands

During transition

Make sure the tactical personal wealth planning aligns with the transition plan and transaction for optimal outcome. This includes buy-sell agreements, trust and estate planning, income and wealth transfer tax planning, gifts and philanthropy, cash flow forecasting, etc.
Coordinate advisors (investment bankers, attorneys, accountants) and their advice to ensure alignment with wealth planning and personal goals—including a Truist Business Transition Advisory Group professional in your inner circle of trusted advisors.
Maintain a seat at the negotiation table to address real-time decisions and changes arising from evolving deal structures. Business transitions often require complex negotiations that can differ significantly from your original expectations

After transition

Develop proper family governance and education structures to foster strong communication and to begin preparing future generations for the challenges of managing significant wealth.
Explore your philanthropic goals and create appropriate charitable structures.
Create a comprehensive, multifaceted investment strategy to protect, preserve, and grow the family wealth.
Provide appropriate insurance solutions, implement appropriate risk mitigation and management structures, and provide continual cash flow and planning support.

What sets us apart?

Thinking beyond financial capital

Transitions are complex undertakings, with a lot of moving parts. And they raise plenty of questions:

Where do I begin—and how soon should I start?
Who can I talk with to discuss all the liquidity options?
How do I minimize any adverse tax implications?
Will a transition align with my trust and estate planning goals?
How do I set up my family for success?
Can I support my lifestyle and philanthropic goals?

Our core mission: To help you fully understand the impact a transition will have on your family.

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Focusing on business owners

The Business Transition Advisory Group at Truist Wealth works exclusively with business owners to successfully navigate complex transition decisions by:

Helping you assess goals and objectives to design your transition plan
Evaluating strategic alternatives and their impact to you and your family
Aligning personal preparation with business preparation to maximize the outcome of the transaction
Coordinating the tactical personal wealth planning decisions required to execute your transition plan

Take the next logical step

Your business didn’t become successful overnight. It took a great deal of focus, hard work, and determination. The same holds true for a successful transition. It’s something you’ll want to actively and thoughtfully shape for yourself, your family, and the continued viability of the business. It should never be rushed.

Monetizing ownership in your business may be the most transformative financial event of your career. You can’t afford to put off planning for it—and you don’t have to go it alone. Your Truist Wealth advisor can help.