Guidance and planning—unique to the pros who thrive in prime time. Let's tackle your toughest wealth challenges together.
Professional athletes. Owners. Team executives. Agents. You can count on us to meet your investment, financing, and liquidity needs. Your earnings profile and career path are unique. So we fit our recommendations to address each of your not-so-simple investment management and financial planning decisions.
Recording artists. Songwriters. Entertainment industry executives. You work long hours to become great at what you do. Who has time for the financial side? Our advisors are great at connecting, planning, and anticipating the unpredictable income streams and evolution of you—the entertainment professional.
In 1987, we began working with country music artists and professionals in Nashville, Tennessee, and gradually expanded into all genres. We also began working closely with motorsports teams and drivers as well as professional athletes in other major leagues.
Our sports and entertainment business has steadily expanded nationwide. Today, Truist Wealth has more than 30 years of hands-on experience serving the wealth management needs of songwriters, musicians, drivers, race teams, professional athletes and others in sports and entertainment.
Sports and entertainment assets under management
Average experience of each sports and entertainment specialty advisor
Nashville, Atlanta, Los Angeles, San Diego, San Francisco, Boston, Charlotte
How can we help you? One way is aligning your contracts and cash flow to work for you—rather than against you. Another is setting aside enough money to fund or supplement a post-career life that could last many decades.
Whatever you’re after, our goal is to guide you toward unbiased financial solutions that make sense. For your profession, your lifestyle, and your cash flow needs. And we do this by listening, thinking, and drawing on our deep resources in planning, investing, and banking.
Truist is a big bank. Which means we’re in a position to negotiate favorable terms and financing for your current and expected future needs—while still aligned with your long-term financial plan.
Work with us to explore loans for intellectual property, performance royalties, commercial equipment and vehicles, credit cards, short-term loans, and mortgages—as well as marine, aircraft, and luxury motor vehicle financing.
Learn more about lending solutions.
Confidentiality has always been core to Truist Wealth. But our Sports and Entertainment specialty group takes privacy to a whole new level.
We go to great lengths to protect you from unwanted publicity and make sure—in a variety of careful ways—that your private financial matters remain private.