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Truist Perspectives

Truist Perspectives delivers advanced financial strategies, generational planning insights, and purposeful guidance to help high-net-worth individuals as they build lasting wealth and meaningful legacies.

Featured resources

Executive Summary Bridging family beliefs and behaviors

Key insights into effective wealth transfer across generations

Learn more about our research
Purple PaperSM The Impact of Purpose

Find inspiration from Truist thought leaders to spark innovation and chart a stronger course.
Download the Purple Paper (PDF)
Tune in to listen to the "I've Been Meaning to Do That" podcast.

Podcast

I've Been Meaning To Do That: From Purpose To Action

Join Truist Wealth's Co-Chief Investment Officer, Oscarlyn Elder, to learn how purpose can impact your portfolio.

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Episode 38: Investing with discipline in 2026

Episode 38: Investing with discipline in 2026

Investing & Retirement Episode 38: Investing with discipline in 2026

Look beyond daily headlines to history and data for insights, says Keith Lerner of Truist Wealth

Podcast
01/07/2026
Episode 38: Investing with discipline in 2026

Keith Lerner, chief market strategist at Truist Wealth, shares his outlook for the markets in the U.S. and globally in 2026 by focusing on the lessons of history and analysis of the data.

Podcast: What We Learned About Family and Purpose in 2025

Podcast: What We Learned About Family and Purpose in 2025

Center for Family Legacy Episode 37: What we learned about family and purpose in 2025

Hear inspiring stories from recent guests who share how family influences our planning, goals, and values.

Podcast
12/08/2025
Podcast: What We Learned About Family and Purpose in 2025

Favorite moments from recent episodes that demonstrate how families influence our plans, goals, and values.

How to Reduce Loss Aversion When Investing: Expert Tips

How to Reduce Loss Aversion When Investing: Expert Tips

Investing and Retirement Tips to reduce loss aversion

Loss aversion can cause long-term challenges for investors. Learn how you can overcome it.

Article
12/01/2025
Article

Overcome loss aversion in investing with proven strategies. Learn how to manage emotions, diversify, and stay focused on long-term financial goals.

Business Succession Planning: Strategies for a Smooth Transition

Business Succession Planning: Strategies for a Smooth Transition

Business transition Business succession: Do you have a plan?

Put your company—and your family—on a path to future success.

Article
11/04/2025
Article

Secure your company’s future with effective business succession planning. Learn strategies, key documents, and tips for a seamless leadership transition.

Investing Fundamentals to Help Protect Your Wealth

Investing Fundamentals to Help Protect Your Wealth

Investing and Retirement Investing fundamentals to help protect your wealth

5 principles for the health of your portfolio.

Article
11/04/2025
Article

Protect your wealth with practical strategies. Learn how tax planning, discipline, and diversificiation can help safeguard what you’ve earned.

Podcast 36: Monica Wooden’s Journey: A Leadership Story

Podcast 36: Monica Wooden’s Journey: A Leadership Story

Leadership Episode 36: Monica Wooden’s journey: A leadership story

Learn how one entrepreneur beat the odds, grew a company, and created a philanthropic legacy.

Podcast
11/03/2025
Podcast 36: Monica Wooden’s Journey: A Leadership Story

Monica Wooden discusses her co-founding of a tech company during the dot-com bust, how she grew and then sold the company, and her philanthropic philosophy.

Changing Role of Women in Managing Family Wealth

Changing Role of Women in Managing Family Wealth

Investing and Retirement The changing role of women in managing family wealth

Focusing on life priorities is a team effort

Article
10/26/2025
Article

Women now control around 34% of U.S. personal wealth. Discover how women are taking a hands-on approach to investing, retirement, and managing family wealth.

Divorce Financial Planning: Secure Your Wealth & Future

Divorce Financial Planning: Secure Your Wealth & Future

Financial Planning Divorce: Understanding the financial facets

Creating a trusted team is vital to personal and financial success.

Article
10/26/2025
Article

Learn expert strategies for managing wealth during and after divorce: asset division, retirement planning, protect your finances, build long-term security.

Understanding Discretionary vs. Non-Discretionary Investment Models for Nonprofits

Understanding Discretionary vs. Non-Discretionary Investment Models for Nonprofits

Foundations & Endowments Nonprofits and foundations: Understanding discretionary investment management

What’s right for your organization?

Article
10/26/2025
Article

Understand the key differences between discretionary and non-discretionary investment management. Learn how each model impacts your nonprofit or foundation’s strategy.

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    Component ID : "accordionGridLayout-1592833808"
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