Our investment philosophy

Our wealth and financial advisors—backed by a team of investment and banking specialists—are committed to working toward your goals. Our investment philosophy is rooted in a disciplined approach, guided by evidence-based strategies, and focused on maintaining portfolios that align with each client’s values, goals, and time horizon.

We stay anchored and filter out the noise.

A disciplined approach enables us to make prudent choices, manage risksDisclosure 1, and commit to your long-term financial plan over different market cycles.

We lead with evidence to form an actionable point of view.

We believe a weight-of-the-evidence approach helps drive better outcomes in your portfolio under changing market conditions.

We build portfolios with ideas and strategies that matter.

Your goals and objectives along with individual preferences and financial circumstances drive the investments selected for your portfolio.

Innovative investment strategies. Creative solutions.

There’s an art to aligning investments to your goals. As a Truist Wealth client, you’ll have access to a wide range of investment solutions—available through our affiliated companies.

  • Portfolio strategy and construction
  • Asset allocation aligned with your risk tolerance
  • Access to domestic and global stocks, bonds, mutual funds, ETFs, and annuities
  • Investment strategy for fixed-income portfolios
  • Access to alternative or specialized investments, such as private equity, private debt, and hedge funds

Alternative investing

Not all investments fall into conventional categories such as stocks and bonds. Alternative investments can provide enhanced diversification and contribute to higher returns but often involve higher fees, less liquidity and additional complexity.Disclosure 2 The Investment Advisory Group (IAG) of Truist Advisory Services, Inc., can provide research on alternative investments to help you and your advisor enhance your portfolio, when these investments may be appropriate.

Personalized approach

Your unique investment goals and circumstances will determine where and whether or not alternative investments can play a role.

Access to quality

When investing in private investmentsDisclosure 3 and hedge fundsDisclosure 4, access to quality strategies isn’t automatic. It’s often earned. Our IAG team leverages their network to provide access to distinctive investments.

Broad experience

Our IAG team’s experience spans over three decades across the alternative investments  landscape, providing you and your advisor the flexibility to benefit from a broad and complex opportunity set.

Work with a financial advisor

Starting at $250,000 to invest

Let’s talk about building your financial future together.

We’ll have a genuine conversation about your personal history and past decisions.

We strive to prevent costly mistakes and keep you focused on goals during market turbulence.

We will continuously review your plan.

Get access to research and market intelligence

Our financial advisors have access to the Investment Advisory Group (IAG) of Truist Advisory Services, Inc. IAG is a team of seasoned investment analysts who share actionable insights and timely research.

Our Investment Advisory Group (IAG) of Truist Advisory Services, Inc.

  • Sophisticated economic and investment research
  • Strategic, tactical, and portfolio construction guidance
  • Ongoing monitoring and analysis of economic and market conditions
  • Rigorous due diligence and monitoring of traditional, alternative, and private capital strategies

The latest research and insights

See beyond current market developments with insightful articles, podcasts, publications, and videos—exclusively from Truist Wealth.