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We move forward—together.

Your vision is unwavering. Our commitment is too. Our latest Purple PaperSM, Transforming macroeconomic uncertainty into opportunity, focuses on the future and what business leaders can do to mitigate risks while harnessing opportunities.

Launch the video to learn how we move forward together. Download the Purple Paper (PDF) to learn more about business insights.

4 strategies to turn uncertainty into opportunity

Leaders are experiencing fatigue from trying to determine what comes next. Truist subject matter experts deliver insights for how business leaders can focus on the future even in an uncertain economy.

Assemble and call upon your brain trust.

Surround your leadership team with the people and tools that will set them up for success. Having the right team at the right time can help you create a nimble framework that can react quickly to economic uncertainty. Adapt swiftly to periods of economic slowdown with experienced advisors in your corner.

The keys:

  • Inject recession experience into your team.
  • Leverage partner resources like data analytics.
  • Cultivate long-term relationships with lenders.

Download the Purple Paper (PDF)Download the Purple Paper (PDF) to learn more about reprioritizing your digital transformation projects

By the numbers:

90% - Percentage of business executives who say they're concerned about macroeconomic conditions-more than any other issue.


Source: PwC Pulse Survey 2022, accessed July 28, 2023. 

Reprioritize your digital transformation projects.

Place a renewed importance on digital transformation to cut costs and drive innovation. Implementing a digital plan is crucial for businesses during a volatile economic environment. Determine where to focus your digital advances to cut costs, add value, and promote innovation.

The keys:

  • Use payment automation to unlock capital.
  • Empower employees with digital resources.
  • Outsource to stay ahead of “tech debt.”

Download the Purple Paper (PDF)Download the Purple Paper (PDF) to learn more about reprioritizing your digital transformation projects

By the numbers:

Spending on digital transformation technologies and services worldwide is projected to grow over 250% from 2017 to 2026.


Source: “Spending on digital transformation technologies and services worldwide from 2017 to 2026,” Statista, November 14, 2022. 

Gut-check your risk tolerance and risk exposure.

Revisit your business’s goals and what it will take to get there. Staying ahead of a volatile economy can be challenging, especially when trying to predict future risks. Help your business plan for the unexpected by revisiting your goals and analyzing hidden risks—so you’re ready to face the changing economy.

The keys:

  • Focus on early identification of risks.
  • Assume elevated rates are the norm.
  • Factor insurance into your business plan.

Download the Purple Paper (PDF)Download the Purple Paper (PDF) to learn more about reprioritizing your digital transformation projects

By the numbers:

  • Average increase of commercial property insurance premiums, 2022 – 2023.
    • 11% Q3 2022
    • 16% Q4 2022
    • 20.4% Q1 2023

Source: The Council of Insurance Agents & Brokers.

Take a hard look at right-sizing your operations.

Evaluate your business’s strengths and make necessary changes, even when it’s hard to do. Examining your current operations now is the best way to prepare your business for uncertainty in the economy. Strengthen your position in the future by making sound moves for your company today with our strategic advice.

The keys:

  • Make hard business decisions without emotion.
  • Leverage your core competencies.
  • Explore new roads to working capital.

Download the Purple Paper (PDF)Download the Purple Paper (PDF) to learn more about reprioritizing your digital transformation projects

By the numbers:

47.9% of M&A professionals expected to pursue a divestiture in 2023, according to a poll by Deloitte.


Source: “Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and More Extensive Diligence,” Deloitte, May, 2023. 

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