Skip to main content

Imagine tomorrow. Build it today.

We move forward—together.

Your vision is unwavering. Our commitment is too. Our latest Purple PaperSM, Transforming macroeconomic uncertainty into opportunity, focuses on the future and what business leaders can do to mitigate risks while harnessing opportunities.

Launch the video to learn how we move forward together. Download the Purple Paper (PDF) to learn more about business insights.

4 strategies to turn uncertainty into opportunity

Leaders are experiencing fatigue from trying to determine what comes next. Truist subject matter experts deliver insights for how business leaders can focus on the future even in an uncertain economy.

Assemble and call upon your brain trust.

Surround your leadership team with the people and tools that will set them up for success. Having the right team at the right time can help you create a nimble framework that can react quickly to economic uncertainty. Adapt swiftly to periods of economic slowdown with experienced advisors in your corner.

The keys:

  • Inject recession experience into your team.
  • Leverage partner resources like data analytics.
  • Cultivate long-term relationships with lenders.

Download the Purple Paper (PDF)Download the Purple Paper (PDF) to learn more about reprioritizing your digital transformation projects

By the numbers:

90% - Percentage of business executives who say they're concerned about macroeconomic conditions-more than any other issue.


Source: PwC Pulse Survey 2022, accessed July 28, 2023. 

Reprioritize your digital transformation projects.

Place a renewed importance on digital transformation to cut costs and drive innovation. Implementing a digital plan is crucial for businesses during a volatile economic environment. Determine where to focus your digital advances to cut costs, add value, and promote innovation.

The keys:

  • Use payment automation to unlock capital.
  • Empower employees with digital resources.
  • Outsource to stay ahead of “tech debt.”

Download the Purple Paper (PDF)Download the Purple Paper (PDF) to learn more about reprioritizing your digital transformation projects

By the numbers:

Spending on digital transformation technologies and services worldwide is projected to grow over 250% from 2017 to 2026.


Source: “Spending on digital transformation technologies and services worldwide from 2017 to 2026,” Statista, November 14, 2022. 

Gut-check your risk tolerance and risk exposure.

Revisit your business’s goals and what it will take to get there. Staying ahead of a volatile economy can be challenging, especially when trying to predict future risks. Help your business plan for the unexpected by revisiting your goals and analyzing hidden risks—so you’re ready to face the changing economy.

The keys:

  • Focus on early identification of risks.
  • Assume elevated rates are the norm.
  • Factor insurance into your business plan.

Download the Purple Paper (PDF)Download the Purple Paper (PDF) to learn more about reprioritizing your digital transformation projects

By the numbers:

  • Average increase of commercial property insurance premiums, 2022 – 2023.
    • 11% Q3 2022
    • 16% Q4 2022
    • 20.4% Q1 2023

Source: The Council of Insurance Agents & Brokers.

Take a hard look at right-sizing your operations.

Evaluate your business’s strengths and make necessary changes, even when it’s hard to do. Examining your current operations now is the best way to prepare your business for uncertainty in the economy. Strengthen your position in the future by making sound moves for your company today with our strategic advice.

The keys:

  • Make hard business decisions without emotion.
  • Leverage your core competencies.
  • Explore new roads to working capital.

Download the Purple Paper (PDF)Download the Purple Paper (PDF) to learn more about reprioritizing your digital transformation projects

By the numbers:

47.9% of M&A professionals expected to pursue a divestiture in 2023, according to a poll by Deloitte.


Source: “Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and More Extensive Diligence,” Deloitte, May, 2023. 

Dive into the strategies

    {0}

    {0}

    {2}
    {6}
    {7}
    {8}
    {9}
    {12}
    {10}
    {11}

    {3}

    {1}
    {2}
    {6}
    {8}
    {9}
    {10}
    {11}
    {14}
    {12}
    {13}
    {1}
    {2}
    {7}
    {8}
    {9}
    {10}
    {11}
    {14}
    {12}
    {13}

    Client success stories

    Client stories

    Client stories

    Healthy-aging pioneer accelerates growth into new markets

    Watch video to learn more about Biote and Truist Securities.

    Client stories

    Client stories

    Cable network doubles revenue and staff with significant acquisition

    Watch video to learn more about INSP acquisition

    Client stories

    Client stories

    A health system expands to serve 50% more HIV/AIDS patients

    Read more on the Grady Ponce Center.

    Client stories

    Client stories

    Redefining his market: One client’s 3-step story of global expansion

    Watch video to learn more about global expansion.

    Client stories

    Client stories

    Baking purpose into commercial real estate development

    Watch video to learn more about Triversity.

    Client stories

    Client stories

    Technology helps commercial concrete company boost revenue tenfold

    Read more about O’Dorisio.

    Stay informed and get connected

    Looking for fresh thinking and new insights to help uncover opportunities for your business needs?

    Connect with a Relationship Manager

    Work with a partner who sees your vision and has the resources to help you achieve it.     We’re ready to focus on the specific needs of your company—and where you are in your business lifecycle.

    Existing Truist clients are encouraged to contact their relationship managers with inquiries related to commercial products and services.

    Contact us

    Helpful links

    Business Insights
    Truist Business Lifecycle Advisory
    Business Resource Center
    Sign up for monthly articles on Business Insights

    Sign up to receive our business insights, thought leadership, and client success stories that can help inspire your next bold business move.

    Please enter a first name
    Please enter a last name
    Please enter a valid email address
    Please enter a company name
    I'm also interested in: Please select a campaign option
    Component ID : "accordionGridLayout-1396148670"
    Model : "disclaimer"
    Position : "left"

    Disclosures

    Truist Bank, Member FDIC. © 2024 Truist Financial Corporation. Truist, the Truist logo and Truist Purple are service marks of Truist Financial Corporation.

    Equal Housing Lender

    Investment and Insurance Products:

    • Are Not FDIC or any other Government Agency Insured
    • Are Not Bank Guaranteed
    • May Lose Value

    Services provided by the following affiliates of Truist Financial Corporation (Truist): Banking products and services, including loans and deposit accounts, are provided by Truist Bank, Member FDIC. Trust and investment management services are provided by Truist Bank, and Truist Delaware Trust Company. Securities, brokerage accounts and /or insurance (including annuities) are offered by Truist Investment Services, Inc., and/or P.J. Robb Variable, LLC., which are SEC registered broker-dealers, members  FINRA, SIPC, and a licensed insurance agency where applicable. Investment advisory services are offered by Truist Advisory Services, Inc., GFO Advisory Services, LLC, Sterling Capital Management, LLC, and Precept Advisory Group, LLC, each SEC registered investment advisers. Sterling Capital Funds are advised by Sterling Capital Management, LLC. Insurance products and services are offered through McGriff Insurance Services, LLC. Life insurance products are offered through Truist Life Insurance Services, a division of Crump Life Insurance Services, LLC., AR license #100103477. Both McGriff and Crump are wholly owned subsidiaries of Truist Insurance Holdings, Inc.

    Mortgage products and services are offered through Truist Bank. All Truist mortgage professionals are registered on the Nationwide Mortgage Licensing System & Registry (NMLS), which promotes uniformity and transparency throughout the residential real estate industry. Search the NMLS Registry.

    Comments regarding tax implications are informational only. Truist and its representatives do not provide tax or legal advice. You should consult your individual tax or legal professional before taking any action that may have tax or legal consequences.

    "Truist Advisors" may be officers and/or associated persons of the following affiliates of Truist, Truist Investment Services, Inc., and/or Truist Advisory Services, Inc. Truist Wealth, International Wealth, Center for Family Legacy, Business Owner Specialty Group, Sports and Entertainment Group, and Legal and Medical Specialty Groups are trade names used by Truist Bank, Truist Investment Services, Inc., and Truist Advisory Services, Inc.

    Truist Securities is a trademark of Truist Financial Corporation. Truist Securities is a trade name for the corporate and investment banking services of Truist Financial Corporation and its subsidiaries. All rights reserved. Securities and strategic advisory services are provided by Truist Securities, Inc., member FINRA and SIPC. Lending, financial risk management, and treasury management and payment services are offered by Truist Bank. Deposit products are offered by Truist Bank.

    Applications, agreements, disclosures, and other servicing communications provided by Truist Bank and its subsidiary businesses will be provided in English. As a result, it will be necessary for customers to speak, read and understand English or to have an appropriate translator assisting them. Truist offers the following resources for consumers that have Limited English Proficiency:

    • Multilingual teammates available at our Multicultural Banking Centers
    • Materials for some products and services are available in Spanish, Korean, Vietnamese, Mandarin, and other languages spoken in the communities we serve.
    • Phone assistance in Spanish at 844-4TRUIST (844-487-8478), option 9. For assistance in other languages please speak to a representative directly.

    New York City residents:

    Translation or other language access services may be available. When calling our office regarding collection activity, if you speak a language other than English and need verbal translation services, be sure to inform the representative. A description and translation of commonly-used debt collection terms is available in multiple languages at http://www.nyc.gov/dca.

    • Limited English Proficiency Support
    • New York City residents

    Borrowers with Limited English Proficiency (LEP) needing information can use the following resources:

    Site footer

    Footer Navigation

    Banking products
    About Truist
    Resources
    Support

    © 2024, Truist. All Rights Reserved.