Truist Business Lifecycle Advisory How Truist’s local connectivity helps fuel business growth

Finding the sweet spot between national resources and community expertise

The Truist Business Lifecycle Advisory approach is built around us knowing your business and its needs at every stage. That knowledge is enriched through a regional banking model that locates bankers in the same areas as their clients—across many of the fastest-growing U.S. markets. Truist relationship managers have access to the national resources of one of the country’s largest banks—while also maintaining deep roots in the communities they serve.

“Working with a banker who understands your business, your market, and your industry can really help smooth the way for the initiatives in your business strategy,” says Jodie Hughes, head of Commercial Banking at Truist. “One key to that understanding is a strong connection to the local markets where you operate.”

How does that combination of national resources and community expertise show up for clients? Here are four ways our local knowledge can help you boost business growth.

In-depth understanding of the local economy

Truist relationship managers can provide insights into your local economy because they live and work there, too. Knowing the market trends, regulatory landscape, and other economic factors specific to the state or region helps them tailor financial solutions that align with the business environment—and fit each client’s individual needs.

“A banker two hours away in a large city may not understand the challenges of a rural market beyond the urban area,” says Hughes. “We want to ensure that our clients have someone who knows their business and the value it brings to the community.”

We want to ensure that our clients have someone who knows their business and the value it brings to the community.
—Jodie Hughes, Head of Commercial Banking, Truist

Often, part of knowing the local economy is immersing ourselves in the region’s industry. Truist relationship managers can connect clients with industry specialists who analyze market data, consumer preferences, and other trends to help them mitigate risks and capitalize on opportunities.

Some industries, like healthcare or education, are universal. They play a role in every community. But some industries and subsectors are so ingrained in the local geography that relationship managers often become sources of deep industry knowledge themselves.

“Think about the concentration of government contractors around Washington, D.C., transportation and logistics around port cities like Savannah, or even Kentucky’s bourbon industry,” says Hughes. “Our boots-on-the-ground approach allows us to bring an unmatched level of insight and knowledge around the industries that support specific regions.”

Faster, more flexible lending decisions

Truist’s regional model means decision makers, including regional and market presidents, are also local. So, there’s no waiting for approval from a corporate headquarters outside your area when it comes to financing solutions like loans and lines of credit.

“Our local decision-making and local accountability mean we have more flexibility around what we can do for clients,” says Hughes. “That helps speed access to capital so you can launch initiatives on your timeline—whether you’re purchasing equipment, financing an acquisition, or simply optimizing your working capital.”

Truist relationship managers have the authority to customize financing terms around factors like interest rates, payment schedules, and types of collateral. And when growth takes clients beyond traditional lending, they can also connect with colleagues who can help facilitate syndicated loans, capital markets transactions, and other financing solutions. Hughes says it’s all about meeting clients where they are.

“Different clients have different needs,” he says. “Some might be fee sensitive; some might be interest-rate sensitive. We can put together financing that best serves their business.”

Personalized service and focus on relationships

At the heart of Truist Business Lifecycle Advisory is a focus on understanding you and your business as more than just an account number on a spreadsheet. Having a local banker means it’s easier to maintain consistent contact—so your relationship manager can stay up to date on your business’s evolving needs.

“That continuity allows us to take a more proactive approach to advising clients,” says Hughes. “Instead of waiting for you to come to us with a need or reacting to challenges, we can be engaged enough with your business to help you see threats or opportunities in time to act on them.”

Our focus on building relationships can even extend beyond your company when we help you take a holistic look at where your business and personal finances intersect. As your constant point of contact, your relationship manager can bring in resources from across the bank to help align your business and personal goals. That might include:

Personal wealth management through Truist Wealth
Transition advisory when selling your business
Guidance from the Truist Center for Family Legacy during and after a business transition

“Traditional banking models often take a more transactional approach,” says Hughes. “We focus on building relationships and making sure we know what’s important to you and what you’re trying to accomplish. That helps us customize solutions that provide the flexibility you need.”

Reinvestment in communities

Operating a successful business is easier when your local economy is thriving. That’s why Truist’s focus on local connectivity also means giving back to the regions where we and our clients do business. Truist contributes to community and economic development efforts through various initiatives. It’s a true embodiment of Truist’s mission to build better lives and communities.

“We know we need thriving communities to be able to help businesses grow,” says Hughes. “Reinvesting in the places where we live, and work is just another extension of how our regional banking model offers an ideal balance of national resources and community focus.”

Wondering what our custom solutions can help your business accomplish?

Talk to your Truist relationship manager about your company’s goals or fill out our form below to get connected.

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