Truist Business Lifecycle Advisory How Truist’s local connectivity helps fuel business growth

Truist’s regional model means decision makers, including regional and market presidents, are also local. So, there’s no waiting for approval from a corporate headquarters outside your area when it comes to financing solutions like loans and lines of credit.

“Our local decision-making and local accountability mean we have more flexibility around what we can do for clients,” says Hughes. “That helps speed access to capital so you can launch initiatives on your timeline—whether you’re purchasing equipment, financing an acquisition, or simply optimizing your working capital.”

Truist relationship managers have the authority to customize financing terms around factors like interest rates, payment schedules, and types of collateral. And when growth takes clients beyond traditional lending, they can also connect with colleagues who can help facilitate syndicated loans, capital markets transactions, and other financing solutions. Hughes says it’s all about meeting clients where they are.

“Different clients have different needs,” he says. “Some might be fee sensitive; some might be interest-rate sensitive. We can put together financing that best serves their business.”

At the heart of Truist Business Lifecycle Advisory is a focus on understanding you and your business as more than just an account number on a spreadsheet. Having a local banker means it’s easier to maintain consistent contact—so your relationship manager can stay up to date on your business’s evolving needs.

“That continuity allows us to take a more proactive approach to advising clients,” says Hughes. “Instead of waiting for you to come to us with a need or reacting to challenges, we can be engaged enough with your business to help you see threats or opportunities in time to act on them.”

Our focus on building relationships can even extend beyond your company when we help you take a holistic look at where your business and personal finances intersect. As your constant point of contact, your relationship manager can bring in resources from across the bank to help align your business and personal goals. That might include:

• Personal wealth management through Truist Wealth
• Transition advisory when selling your business
• Guidance from the Truist Center for Family Legacy during and after a business transition

“Traditional banking models often take a more transactional approach,” says Hughes. “We focus on building relationships and making sure we know what’s important to you and what you’re trying to accomplish. That helps us customize solutions that provide the flexibility you need.”