Industry Expertise | August 2025

Building business resilience in the face of uncertainty Environmental and waste businesses protect revenue, streamline operations, and position for long-term growth as they face new challenges

The pace of global, political, and trade news has raised the level of unease among business leaders, with the NFIB Uncertainty Index coming in at 89 in June. Disclosure 1 A survey by the Federal Reserve Bank of Atlanta showed that businesses’ uncertainty about future revenue growth is higher in 2025 than before the pandemic began.Disclosure 2

Shifting tariff and trade policy is a core issue driving unease, compounded by worry that the outcome of ongoing trade clashes and negotiations along with global unrest will tip the U.S. economy into a full-blown recession.

The two sides of uncertainty

Leaders of environmental services companies share these concerns, despite the industry’s recession-proof attributes relative to many other sectors. Uncertainty heightens stress on owners and CFOs and harbors several risks that can impact companies’ operations and strategic planning. These include:

  • Inflation risk: Higher costs can pinch profits and affect capital expansion plans.
  • Supply chain disruption risk: Changing tariffs and trade agreements may reset supply chains, potentially hampering production or increasing costs—a major risk for companies operating under fixed contracts.
  • Sales risk: Swings in consumer confidence, demand, and spending can squeeze company revenue.

Questions about what’s next can have a significant dampening effect on business—and on leaders’ willingness to take risks. But there’s an upside to uncertainty, too: It often drives innovation, creates openings by disrupting the competitive landscape, and offers new possibilities for markets, products, or acquisition targets that can lead to growth.

Uncertainty often drives innovation, creates openings, and offers new possibilities that can lead to growth.

Readying an organization for uncertainty can lead to renewed focus and discipline. A lean organization that has been tuned for efficiency can better endure a variety of business scenarios—no matter how the economy turns. Pervasive unpredictability with the added pressure of increased inflationary, supply chain, and sales risks can spur the intense strategic focus needed to rethink your approach in everything from process improvements to new verticals, leading to enhanced profitability that can make your business stronger.

Smart strategies to build business resilience.

While proactively mitigating specific risks should be a top priority and improving your general business fitness enables you to better compete and thrive in all kinds of conditions, you’ll also want to identify the opportunities that often arise from economic volatility. These four strategies can help.

1. Evaluate sales vulnerabilities by product, customer segment, and geography.

Assess how economic shifts affect demand. Some sectors are more vulnerable to price sensitivity, funding cuts, or logistical constraints—and these pressures could ripple through your business. Find areas of exposure so you can protect revenue, diversify risk, and adapt to changing conditions.

  • Determine the industry segments that are most price-sensitive and prone to reduced demand.
    • Commercial and franchise waste are historically sensitive to pricing, especially if business activity levels go down.
    • Recycling may be harder to sell, particularly internationally. Think about where you could move your material domestically.
    • Government demand for environmental services may slow with the demise of federal funding.
  • Evaluate product niche-specific risks for your company.
    • Where would a drop in demand have the greatest impact? Are there opportunities to lock in longer term customer contracts?
    • Which pricing measures would you consider in response to reduced demand?
    • Can you extend your geographical reach? Where could partnerships or joint ventures help? For example, recyclers could buy assets with rail or barge access to reach additional markets. They could consider joint ventures with other industries outside of metals recycling.
    • What else can you do to diversify your services or client base? Environmental services companies might pursue strategies to become less dependent on federal, state, or municipal clients.

2. Thoroughly review partners, capabilities, costs, and disruption risks.

Proactively evaluate partner relationships and contract terms. Scrutiny now can surface new opportunities, protect your margins against volatility, and may also reveal hidden vulnerabilities that could lead to disruptions later.

  • Assess the risk of disruption with key suppliers, partners, or business services providers.
  • Solicit competitive bids, rethink the terms of current agreements, and evaluate new relationships—by preparing for a disruption, you may discover better options.
  • Evaluate the consequences of economic upheaval. How would cost increases due to shortages or inflation impact your profit margin? What can you do to insulate your business against that threat? Think about price increases in line with movement in the Waste CPIDisclosure 3 to cover your increased expenses.

3. Strengthen your labor force.

Bolster your workforce now to help your business stay resilient and adaptable in the face of disruption. By improving productivity and positioning your organization as a destination for top talent, you’ll be better equipped to respond to challenges and seize new opportunities.

  • Improve workforce productivity before you must.
    • Evaluate processes to identify unnecessary steps and inefficiencies, while eliminating organizational layers and redundant functions.
    • Invest in efficiency-enhancing technologies, including both capital equipment and knowledge systems, particularly AI applications.
    • Implement incentives to reward team and individual productivity gains.
  • Attract and retain top performers who can deliver the flexibility and skill you need in turbulent times, by cultivating a supportive, high-performance work environment.
    • Prioritize employee growth and professional development.
    • Ensure a competitive pay and benefit structure.

4. Look for openings to expand market share.

As tariffs reshape many international markets, U.S.-based businesses become more attractive and may have price and just-in-time delivery speed advantages. Capturing that potential growth becomes a question of how to weigh additional investment in increasing product volume against the risk that tariffs could change again in the future.

  • Focus on M&A as a driver for expansion—uncertainty favors acquiring businesses that are scaled and have a proven ability to deliver financial results. Vertical integration can offer favorable opportunities to improve margins and gain greater control over your disposal assets.
  • Consider expanding into new domestic partnerships – With tariffs and market disruption, domestic suppliers could replace imported sources.

Build your business’s resilience to prepare for what’s ahead.

An industry-savvy financial partner can help you prepare for the possibilities ahead in an unsettled economic landscape. Talk to your Truist relationship manager and the Waste & Environmental Services Industry Specialty team for insights and expert analysis to help your waste or environmental services business thrive in an uncertain future.

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