Choosing the right financing for your commercial business

Build stability and expand your options with capital guidance from this Truist Purple Paper®.

“Capital decisions shape how a business operates far more than many leaders initially realize.”

Travis Rhodes

North Carolina West Regional President, Truist

Align your financing with your business objectives.

Every capital need, no matter how complex, falls into one of three main categories. The right financial partner will get to know your company’s goals. Then they’ll customize the financing terms and structures to reflect your cash flow, growth strategy, and evolving needs.

Funding for day-to-day operations and cash flow management
  • Working capital line of credit
  • Asset-based lending
  • Commercial card program
Funding for growth, expansion, and transitions
  • Small Business Administration (SBA) loan
  • Acquisition financing
  • Syndicated loan
  • Employee stock ownership plan (ESOP) financing
Funding for real estate and physical infrastructure
  • Commercial real estate financing
  • Equipment financing

The cost of getting it wrong

5 financing pitfalls to avoid

Mismatched financing can force business leaders into making reactive decisions. Think of financing not just as a source of capital but as a strategic tool to help support and drive enterprise value.

Choosing cost over flexibility

Cheap capital becomes expensive when it limits a company’s choices. Focus on structure and how it will affect the business long-term.

Not considering your lifecycle stage

Early-stage companies need flexibility and runway cash. Growth-stage companies need scalability and working capital. And transition-stage businesses need structure and certainty.

Underestimating working capital needs during growth

Use scenario planning to balance long-term growth objectives with day-to-day cash flow needs.

Overlooking the fit between loan terms, cash flow, and covenants

When loan terms don’t reflect cash flow realities, even strong businesses can face unnecessary liquidity pressure.

Failing to account for industry-specific volatility

Understand your industry’s dynamics. Factors such as cyclicality, regulation, technological change, and growth trends all play a critical role in determining the right capital structure.

75% of executives say it’s important for banks to offer tailored products and services to address client needs.

Source: EY’s Voice of the Treasurer survey (2024)

How Truist can help

Financing decisions improve with a financial partner who understands your needs. This principle defines the Truist Business Lifecycle Advisory approach.
 
Your Truist relationship manager will prioritize understanding your company’s goals, capital structure, lifecycle stage, and industry dynamics to best understand how these factors influence your financing needs so you’re better equipped to preserve liquidity, maintain flexibility, and support long-term growth.

Stay informed and get connected

Looking for fresh thinking and new insights to help uncover opportunities for your business needs?

Connect with a Relationship Manager

Work with a partner who sees your vision and has the resources to help you achieve it. We’re ready to focus on the specific needs of your company—and where you are in your business lifecycle.

*This form is for prospects. Truist clients should contact their relationship manager with inquiries related to commercial products and services.

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