Joe Pella is head of National Commercial Real Estate at Truist, and Banks Estridge is Wholesale Payments Sales Manager at Truist

Every CRE business has experienced a different road back to “normal” since the pandemic. However divergent their paths may be, CRE leaders are aligned in seeking ways to streamline operations, simplify how they do business, and maximize returns on their portfolios and projects, all while protecting their businesses from cyberattack and fraud. As they look for efficiencies anywhere they can find them, they’re laser-focused on providing greater value and better service to their customers.

Complicating the situation is the fact that CRE businesses must achieve these goals in the context of a “muddle through” economy, with open questions about interest rates, inflation, long-term trade policies, and whether consumers have the strength to continue to support the overall economy.

In today’s market, CRE businesses want to build on successful business strategies, extend their competitive advantage into new areas, and still capitalize on dips in prices or value for assets or businesses. While fundamental business strategies may create the biggest opportunities, the cumulative value of tactical moves—particularly lower-risk improvements in financial operations—can propel significant increases in returns and margins.

As you map your plans for your business over the coming years, consider these four strategies to find efficiencies, increase returns, and boost fraud defenses in an economic climate rife with uncertainty.

1. Conduct a thorough review of outgoing payments.

Evaluate your current payments structure through a critical lens, mindful that simple, speedy, and safe should be the standard by which performance is measured. Cost and control are equally important metrics that reveal where there’s room for improvement—be alert for opportunities to lower processing costs and increased control over payment timing. For example, by relying more on virtual cards, you can shift payments from a cost center to a revenue generator, stretching the receivables window and earning additional rebates.

While fundamental business strategies may create the biggest opportunities, the cumulative value of tactical moves—particularly lower-risk improvements in financial operations—can propel significant increases in returns and margins.

As you explore opportunities for advancement, make these areas of vulnerability a top priority:

  • Check fraud remains an ever-growing threat. Remove paper checks from the equation anywhere you can. Check fraud remains the largest percent of attempted/actual fraud, at 63%, followed by ACH debits at 38%.Disclosure 1
  • Business email compromise (BEC) using ransomware is a persistent threat that requires an alert stance. Stay informed on the latest schemes and provide ongoing, company-wide training. BEC, at 62%, remains the highest source of attempted/actual payments fraud with wire transfers being the leading payment method targeted at 63%.Disclosure 1
  • Artificial intelligence, and its ability to mimic, demands close monitoring. Confirm the authenticity of any requests outside the norm. A CFO’s voice issuing instructions for a wire payment could be a deep fake.
  • Payment fraud is common and takes increasingly diverse forms. Seventy-nine percent of organizations report they experienced actual or attempted payments fraud activity in 2024—20% of organizations didn’t recoup funds stolen due to fraud.Disclosure 1 As you look for vulnerabilities, assess ways to reduce fraud exposure with the foundational tools available, including:
    • Payee Positive Pay to screen transactions that have come in.
    • ACH Fraud Control or ACH Block to avoid fraudulent, unauthorized, or erroneous ACH activity.
    • Check Block to prevent unwanted checks from being posted to your account.
    • Virtual cards to streamline purchasing and take advantage of cost-saving efficiencies with card controls to manage business expenses and payment tokenization to reduce fraud risk.

2. Examine novel payments strategies.

New payment methods enter the payments framework on a regular basis, providing alternatives to meet the needs of a business and its customers. Most companies rarely review their incoming payments approach, which makes now a good time to ask if your payments strategy matches your business’s and your customers’ needs, particularly if you are looking for an edge over your competitors. Explore newer payment options that may offer enhanced convenience, cost savings, or fraud risk reduction. As you consider alternatives, ask:

  • Which process is the simplest and most desirable for the customer?
  • How could I simplify the payment process, increase the speed of receipt, or streamline the application and facilitation of payments?
  • Do I have reporting systems in place to effectively flag potential fraud, quickly identify errors, and streamline my financial processes?

3. Rationalize bank accounts and streamline cash forecasting.

Many CRE businesses have operating accounts at multiple banks that require manual coordination and demand extra effort and time to track and consolidate financial data. Having more accounts—even at the same bank—means more time spent moving cash and tracking and reconciling transactions while making it more difficult to recognize fraud attempts when they happen.

Regularly reviewing your operating accounts, consolidating your bank relationships where you can, and maintaining accounts dedicated to specific functions only where necessary helps reduce fraud risk and streamline financial operations.

4. Prioritize operational integration.

When technology platforms and financial systems work together, you’ll waste less time on manual integrations and introduce fewer errors that might erode data quality. To reduce the time demands associated with inputting data to disparate systems, look for opportunities to integrate ERP, fintech platforms, and CRE systems (e.g., Yardi for multifamily units). Whether it’s through effective file exchanges or well-designed and implemented APIs, the connections you make can simplify your work and improve the quality of key business data.

Select business partnerships that offer maximum value.

In today’s world, financial partners represent a valuable resource. CRE businesses often work with various partners across multiple locations and projects. This creates an opportunity to test each provider and compare their effectiveness as an advisory partner. Financial operations are often highly customized for a particular business, so look for a partner who understands your business, your strategy, and your customers.

A long-term advisor who knows CRE and has a practical understanding of the financial processes will help steer you towards smart financial operations. Seek an experienced partner who has a grounding in technology, including technology costs and bandwidth limitations, and is familiar with how to put it to work in your business, along with the results you can expect from using it.

The right partner will provide thoughtful suggestions, identify unrecognized opportunities, and help your business capture a competitive edge. It’s important to approach this opportunity thoughtfully; don’t waste the chance to have the right banking partner on your payments journey.

Take your financial operations to the next level.

Your Truist Commercial Real Estate team has a finger on the pulse of the nuanced technological and economic changes that can move your business forward. Ask for their take on the issues of the day and the financial services you need. They offer customized support that can make a material difference in the arc of your business’s success.

Truist Purple PaperSM Financial Foundations

Four cornerstones every business needs to support a successful expansion strategy.

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