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Investing and Retirement – What is an ETF

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Simple investing, with Truist Invest.) 

(Visual Description: What are ETF’s?) 

Exchange traded funds, commonly called E.T.F.s, are a popular way to invest your money. 

Think of ETFs as a structure made up of individual building blocks. 

These blocks can include stocks, bonds, commodities, and other types of assets. 

There are several benefits to investing with ETFs. 

(Visual Description: ETF benefits: Cost efficient.

Cited source in bottom left corner reads Source: Morningstar, 2018) 

Some have lower expense ratios, meaning they often cost less than actively managed mutual funds. 

(Visual Description: ETF benefits: Reduced risk)

Because ETFs typically contain a small percentage of many different assets, they can provide instant diversification, which can help reduce risk. 

(Visual Description: ETF benefits: Safer bets)

You can also invest in ETFs that track benchmark indexes like the S&P 500, which are generally considered safer bets than picking individual stocks. 

One simple way to buy ETFs is with a robo-advisor, like Truist Invest.

It matches you with ETFs based on your goals and your comfort level of risk. 

To learn more about Truist invest and to get started, visit

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Investment Advisory services, including Truist invest and Truist Invest Pro, are offered by Truist Advisory Services, Inc., an SEC registered investment advisor affiliate of Truist Financial Corporation. 

Investment and Insurance Products: Are not FDIC or any other Government Agency Insured. Are not Bank Guaranteed. May Lose Value. 

Keep in mind that investing involves risk. The value of your investment will fluctuate over time, and you may gain or lose money. 

Exchange-Traded-Funds (ETFs) values will fluctuate so that an investor's shares, when sold, may be worth more or less than their original cost. ETFs trade like stocks on the open market, which in most cases involves a commission. ETFs typically contain a small percentage of many different assets, and can provide instant diversification, which can help reduce risk. The S&P 500 is an unmanaged index comprised of 500 widely held securities considered to be representative of the stock market in general. An investment cannot be directly made into an index. 

Regular investing does not assure a profit or protect against a loss in declining markets. Dollar Cost Averaging involves continuous investments in securities regardless of fluctuating price levels. Investors should consider their financial ability to continue purchases through periods of low price levels. 

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What’s an ETF?

Investing & retirement

November 17, 2022

Buying exchange-traded funds, or ETFs, is a simple way to diversify your investments. See more about their benefits in this video.