When Truist advisors talk with clients, “The goal is to uncover not just data, but also what’s truly important to them and what gets them motivated,” says Kristin Beard, regional director of Advice and Planning at Truist Wealth. “This is part of the discovery process, where we may hear the client say things like, ‘It’s very important for me to take care of my children after I’m gone.’”
“We want to understand a client’s nonfinancial values—we ask those foundational questions that lead to the emotional, social, and purpose-driven aspects of what the client wants to accomplish and ensure a far-reaching and lasting impact,” Beard says. Understanding your core values and expectations on both a financial and nonfinancial level is part of the deep strategic analysis needed to create a durable, actionable plan.
“We’re able to say, ‘This is why we think this is the best route for you to take based on your stated goals,’” Beard says. “And instead of handing you a 300-page plan that you may or may not read, we’re able to boil down the financial plan to incremental action steps that you can start to take today to get closer to what matters most to you.”