Strategic advice

How to prepare your business for a recession Hedge against potential downturns with these proactive strategies.

Interest-rate turbulence and uncertainty around tariff policies have presented challenges for companies in almost every sector in the past few years. Whether the latest economic news deals with interest rate cuts by the Federal Reserve or the continued threat of inflation, many business leaders are asking: Can we expect an economic slowdown in the future? In Q4 2025, CEO confidence took a slide downward, dropping to 48 points.Disclosure 1

At any time, businesses can take steps to mitigate the negatives of a downturn. Your relationship manager has access to a team of specialists at Truist who can analyze economic signals and help you craft a plan to move your company forward, even if conditions are challenging.

Find new ways to finance capital.

Periods of above-average inflation and high-interest-rate environments present a problem that no business can avoid—costlier and more limited access to working capital. The result can be increased operating costs, making weathering a recession exceptionally challenging.

“When access to capital tightens, the need for multiple capital providers and products becomes more urgent,” says Kathleen Farrell, head of Commercial Real Estate and Structured Credit at Truist.

“In challenging economic times, it’s important not to just rely on what you’ve done before,” Farrell adds. “Consider different types of capital structures that meet any given economic outlook.”

“When business owners and leaders get nervous, they often overlook ways to finance working capital that go beyond the traditional,” says Matt Roth, South Carolina middle market team leader at Truist.

“Companies don’t realize they can increase access to capital by moving into a more formal asset-based lending program with higher advance rates against accounts receivable and inventory.”

At that point, optimism and planning can come together,” Roth adds. “Your Truist relationship manager can help model recapitalizing scenarios for your company. We can also look into private equity options for a funding infusion.”

Companies don’t realize they can increase access to capital by moving into a more formal asset-based lending program with higher advance rates against accounts receivable and inventory.
-Matt Roth, Truist South Carolina Middle Market Team Leader

Manage costs and tangibles.

Managing expenses is an immediate way to strengthen your position in economically uncertain times, and a smart place to begin is inventory management.

“Normalize purchasing habits and inventory sales ratios as a vital cost-cutting measure in anticipation of future economic challenges,” says Roth. “Along with potentially destocking, this can help rebalance inventory cost should a recession come along.”

While it sounds unconventional, Roth also says investing in equipment upgrades before any downturn hits can help cut costs. “Running equipment until the wheels fall off to save money during a downturn can be tempting. But investing in upgraded technology can reduce labor hours per product, maximize output levels, and reduce the need for added headcount, while also boosting retention,” he says. “Some of the most impactful success stories reveal manufacturers that took that upgrade risk and solved for cost issues and potential worker shortages before either problem ever kicked off.”

Recalibrating your approach to managing the equipment that’s still running well is also key. If a recession is coming, it’s smart to preserve liquidity for the future without touching any revolving credit facility you might have. How? By refinancing existing assets, such as used equipment. You may be able to raise capital and cut costs by refinancing a piece of equipment that’s already largely or fully paid off. Backing what you borrow with an asset allows a lender to offer better terms compared to an unsecured revolving line of credit or unsecured term loan.

“You can also look into hedging certain aspects of your business to defray costs and boost liquidity,” Roth says. For example, construction, airlines, and other transportation or related industry sectors may be able to protect profits by hedging diesel, natural gas, and crude oil.

Materials hedging is simpler than it seems: If a business anticipates costs will increase, it prepays or locks in prices with suppliers at current rates. The strategy enables businesses to keep favorable and predictable costs for a known time.

When it comes to cutting or insulating against costs, even in an uncertain economy like today’s, there are plenty of creative ways Truist can help.

Assess real estate conditions.

Paying attention to real estate trends—commercial and residential­—is crucial in navigating economic uncertainty. “Keeping an eye on the residential housing market can be helpful,” says Roth. “Housing markets impact everyone, and new construction trends can often be indicators of a downturn or recovery.”

Monitoring residential real estate demand—both generally as a sign of economic conditions and specifically as a way to grow business—can open opportunity during a downturn.

The availability of capital has changed over the past few years. Problems with credit access and cost—cash flow, debt, service coverage, valuation—become practically universal across the board.
-Kathleen Farrell, Truist Head of Commercial Real Estate and Structured Credit

Don’t forget to strengthen relationships.

During economic downturns, when companies may have decreased access to capital and a deep need for sound advice, relationship lending can become a high priority for businesses. “During tough times, you want bankers, advisors, and experts who can catch you if you fall,” Farrell says.

When your lending partners and advisors know about your needs and challenges, they can better help you navigate a bumpy economy. The Truist Business Lifecycle Advisory approach revolves around developing long-term relationships with clients—providing not just products but advice tailored to your needs.

While it’s difficult to know if a recession is on the horizon, proactive approaches to working capital, cost-cutting, and asset management can help overcome whatever the future may hold.

Ready to discover new ways to navigate uncertainty.

Talk with a Truist relationship manager to help your business address economic uncertainty.

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