Background
John Delaloye Jr. is a Brokerage Business Development Officer based in Asheville, North Carolina, whose career reflects a full circle journey—returning to investment services after years as an entrepreneur and senior executive. He began his professional life in financial services, developing a rigorous foundation in institutional markets that instilled discipline, analytical rigor, and an appreciation for long-term decision-making.
John later transitioned into operating leadership, spending many years at Diamond Brand Gear Company, where he served as Chief Financial Officer, Chief Operating Officer, and ultimately Chief Executive Officer. As an entrepreneur and operator, he gained firsthand experience in building organizations, leading teams, navigating uncertainty, and managing the real-world complexities that business owners face. That chapter deepened his respect for sustainable growth, operational resilience, and thoughtful leadership beyond financial metrics.
Today, John’s return to the financial services industry represents an intentional evolution rather than a departure. In his current role, he brings a perspective of someone who has worked on both sides of the table — combining financial consideration with lived experience as a company leader. His work centers on building valued relationships, supporting strategic growth, and aligning financial solutions with the practical needs of businesses and their leadership teams.
Registered Representative, Truist Investment Services, Inc., Investment Adviser Representative, Truist Advisory Services, Inc.
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Personal Interests
John's professional interests are complemented by strong personal passions, including sustainable design, skiing, Formula One racing, and advocacy for neurodiversity. A lifelong St. Louis Cardinals baseball fan, he also values community involvement, long-form thinking, and pursuits that connect performance with purpose. Together, these experiences shape a career grounded in curiosity, stewardship, and perspective. I am also on the board of directors of RiverLink, a 501(c)3 that promotes the environmental and economic vitality of the French Broad River and its watershed for all.