Years of research and conversations with families by the Truist Center for Family Legacy reveal a clear theme: Planning and resources alone can’t sustain generational wealth. Families achieve lasting success when heirs receive financial education, and when the family builds a habit of clear, open communication.
In a 2025 research report, the center found that the relational aspects of family wealth—practices like honoring family history and values, communicating between generations, and preparing heirs to be responsible stewards of wealth—are even more important than the financial aspects when it comes to sustaining that wealth across generations.
Financial education is a key part of preparing heirs, but the center’s research shows not enough families are doing it. While 96% of family members rated financial education as an important best practice, only 29% said they’re actually engaged in such discussions.
Why? David Herritt, senior managing director of the Truist Center for Family Legacy, says talking about wealth simply doesn’t come naturally.
“Parents are more willing to talk to their children about sex than about money,” says Herritt. “But if you’re not communicating about finances, how will you prepare them for their future responsibilities?”
Herritt adds that parents often fear that if their children know the details or extent of family wealth, they’ll become spoiled, unmotivated, or entitled. “They also worry their kids will feel isolated from friends,” Herritt says. “And as kids get older, parents may worry about what to say when estate plans change or conflicts arise.”
So how do you overcome some of these barriers? These five tips can help you open up about money with kids of any age.