Checkered Flag Foundation
It began with a visit to Walter Reed Medical Center. Visiting recuperating veterans was one way for NASCAR drivers to give back, but this visit was different. Brad Keselowski saw a friend getting the crucial care he needed after having been injured in a war zone. It prompted Brad to ask, “What can I do to help?”
And in 2010, the Checkered Flag Foundation began. Over the decade, the foundation’s focus has grown to include first responders such as firefighters and police officers. But the mission remains consistent—to give back to those who risk their lives to serve us.
Some of the greatest moments with Checkered Flag have been through a program called the Service Dog Fund. The foundation sponsors procurement and training for certified service dogs for veterans who may be injured or have PTSD. At the end of the training, everyone attends an emotional ceremony called Hero’s Homecoming, in which the veteran meets their dog for the first time.
Says Brad’s wife Paige Keselowski, vice president of the foundation, “For us, it’s all about giving back to our nation’s heroes who sacrifice so selflessly to keep our country and communities safe. While a simple ‘thank you’ can mean the world, our goal is to go beyond that and really make an impact in the lives of our servicemembers and their families.”
For more information, go to checkeredflagfoundation.org.