Herritt recalls a powerful example of storytelling from several years ago regarding one family’s shared values of loyalty, adaptability and responsibility. During a gathering that included six of the grandchildren between 10 and 16 years old, their grandparents talked about how their great-grandparents started the family business just before the Great Depression
“When the Depression hit, the business didn’t have enough money to make payroll,” Herritt says. “The great-grandparents had to go into their own money to be able to pay their employees. To do that, they had to make some personal sacrifices.” One of the sacrifices was the food that they ate around the dinner table.
At this point in the meeting, the family matriarch brought out moldy cheese and stale bread similar to what the great-grandparents ate during that time. “They had each one of the grandchildren eat a piece of the bread and cheese to get a feel for what their great-grandparents went through,” Herritt says.
This was a revelation for the grandchildren. “They’d never seen their grandparents or their parents want for anything,” he says. “They grew up in a life of wealth.” Seeing the grandchildren make the connection between that story and the family’s values, as well as understand what their great-grandparents’ sacrifices meant to their employees, was a powerful moment.
“So even with young kids, you can start to get them to understand what value and purpose mean through these wonderful stories,” Herritt says.