Will the aftereffects of the pandemic change the way customers visit your facilities, meet with your salespeople or consume your products or services? Know where this will threaten your operations and how new ways of doing business could meet customers’ needs.
Consider channel preferences
Prepare for a shift in the mix of in-person, phone, ecommerce, partner/distributor and other sales. How can you take advantage of these shifts? Look for new channels to open. Study shopping and buying approaches that can be carried out remotely or with social distancing and mask, gloves and sanitization.
Merchant services can support payment by card for ecommerce—and do so with contactless payment, a requirement for customers during social distancing. Electronic transfers like PayPal can make payment easy. Remote buying can minimize cash handling and contact for those buying in person.
With thoughtful step-by-step planning exercises and action items, the Small Business Recovery Workbook is the perfect companion to this guide.
Use it to organize all your ideas and goals in one place—so you can focus on the big picture and your next steps.
