The drive to distanced interactions has led to the adoption of more digitally enabled activities in sales, marketing, operations workflow, supplier payments, human resources, and payroll.
Why it matters
With COVID-19, work needs to be virtual—free from the physical constraints of the office or store. Sales have shifted to purchasing and servicing on digital platforms. Digital capabilities and cloud-based technologies can help now and allow you to be more responsive in the future.
How can you maximize digital technology to fuel your business operations and enable customers to interact with minimal physical contact?
Maximize social media
Make it easy for your customers to find you. Send regular emails to your customers and prospects, letting them know how you’re operating and adjusting to serve them better during COVID-19. With fewer in-person interactions, use video, online chat/meeting, or webinars to get your message out.
Look for technologies to keep your name in front of customers
Actions to take
Focus on what works best in your market. Consider short texts with a link to your web site. Offer video conferences or webinars. Nobody’s expecting professional production during these times, but everyone will appreciate informative and heartfelt messages.
Take the plunge into ecommerce
Your business probably has plans for online transactions. Now’s the time to implement them. As you shift to online billing and payments, use your staff to take calls and credit cards.
Cloud-based document storage like OneDrive, Google Drive and Dropbox enable employees to share documents easily. Use video conferencing for meetings and sales calls—it’s much easier than you might think. Use business credit cards for employee purchasing—without the hassle of cash advances or checks—while controlling what you spend.
Create more self-service materials and onboarding content so clients can learn about your products while personal contact is less frequent. Ask your web developer for a “COVID-19 Update” button to take customers to a page with the latest news.
How Truist can help
Merchant services can support payment by card for ecommerce or with contactless payment.