Adapt and experiment

Navigating recovery

How has COVID-19 affected your customers?

COVID-19 may have significantly changed customer priorities, buying patterns and distribution channel preferences.

Adapt and experiment

The energy within the recovering economy can provide fertile ground for experimentation and pursuit of new ideas.

Why it matters

The silver lining to a bumpy economic revival is the opportunity to try new things that could help recovery or open new possibilities. 

Customers are eager to embrace change for the sake of safety and will be drawn to businesses leading the way. Summon your entrepreneurial spirit!

Key question

What can you do to regain the entrepreneurial flexibility and willingness needed to recover?

Foster an entrepreneurial spirit

Gather ideas from your management team, staff, advisors, customers and partners. How do they see the future unfolding? Write ideas and theories in a notebook or collect them in an online document like OneNote.

Explore trends

Actions to take

Reward your staff for new ideas, forward-thinking actions and efficient decision making. Remember that risk’s companion is failure. That means you should dissect failures for lessons learned about planning or execution—without punishing anyone for failed effort.

Watch our Inspired Business series

Join us for an informative business interviews series on overcoming the challenges posed by COVID-19 with bestselling author Jon Gordon.

Get the workbook

With thoughtful step-by-step planning exercises and action items, the Small Business Recovery Workbook is the perfect companion to this guide.

Use it to organize all your ideas and goals in one place—so you can focus on the big picture and your next steps.

Measures to consider

Spread out your new initiatives

See which changes are helping your business and which are not. Start with changes to as few areas as possible—product, suppliers, operations or delivery—and note how they affect the others. Write down the metrics you’ll use to assess success or failure. Be ready to accelerate the winners.

Monitor the latest on the pandemic and changing business conditions

Every day brings new developments and projections. What information is applicable to your business? How does it affect your recovery plans and the new ideas you’re working on? 

Have a clear, scheduled review process—weekly at first—to review results and make decisions about what to advance and what to discard. SCORE’s 3 Tips for Properly Pivoting Your Business Model can help you as you make business adjustments.

Explore new channels

It’s a great time to look at new distribution approaches. You should always carefully evaluate the impact of distribution changes on primary markets and existing partner relationships.

You can expect more latitude for experimentation during COVID-19 as you try to find the right balance between maintaining continuity and evolving to survive.

How Truist can help

Consider personal and business financial goals

Talk to us about your financial situation.