Nicholas Crance

Senior Vice President Wealth Private Banking Advisor Truist Bank

Nick believes every client deserves a team that truly knows them and works together on their behalf. As part of the Truist Wealth advisory team, he helps clients feel a sense of well-being and cared for as they navigate the banking and lending parts of their financial lives. His purpose is straightforward: make banking easier, clearer, and more connected to each client’s bigger picture.

Working side‑by‑side with financial advisors, Nick ensures clients always feel supported by a coordinated and responsive team. Whether exploring lending options, identifying the right banking solutions, or keeping clients informed along the way, his approach is grounded in proactive communication and genuine partnership. Clients often describe working with him as reassuring and refreshingly human, exactly what it should feel like when someone is truly looking out for you.

 

Nick’s career began in 2012 with hands‑on experience in retail banking, where he learned the value of personal connection and thoughtful service. From there, he moved into consumer and HELOC underwriting, building a deep understanding of credit structures and lending strategies. Broadening his perspective, he later pivoted into the investment side of the industry by joining T. Rowe Price. That transition allowed him to earn his securities licenses and gain meaningful insight into investment conversations, giving him a more complete view of client needs.

He joined Truist in 2022 as a Premier Advisor, guiding clients through planning discussions that blended both banking and investment perspectives. Transitioning into Truist Wealth allowed Nick to focus even more deeply on integrated banking support and the collaborative, relationship‑driven service he values most. His blend of credit experience, investment knowledge, and a genuinely client‑centered mindset brings a balanced, steady presence to every relationship. Most of all, Nick believes strong partnerships create strong outcomes.

Registered Representative, Truist Investment Services, Inc., Investment Adviser Representative, Truist Advisory Services, Inc. 

I live in Bethesda, Maryland with my partner and our dog Sampson, who keeps life entertaining. I love exploring new places, trying new experiences, and noticing the small things that make each day interesting. I’m a lifelong learner who recently completed my second master’s degree and is now pursuing my Doctor of Business Administration while working toward the Certified Financial Planner credential. At home, I enjoy cooking, staying active, and settling into a good book. I’m always open to recommendations, whether it’s travel ideas, recipes, or something great to read. For me, it’s all about growth, curiosity, and making meaningful connections along the way.