How has COVID-19 affected your customers?
COVID-19 may have significantly changed customer priorities, buying patterns and distribution channel preferences.
The drive to distanced interactions has led to the adoption of more digitally enabled activities in sales, marketing, operations workflow, supplier payments, human resources, and payroll.
Why it matters
With COVID-19, work needs to be virtual—free from the physical constraints of the office or store. Sales have shifted to purchasing and servicing on digital platforms. Digital capabilities and cloud-based technologies can help now and allow you to be more responsive in the future.
How can you maximize digital technology to fuel your business operations and enable customers to interact with minimal physical contact?
Look for technologies to keep your name in front of customers
Make it easy for your customers to find you. Send regular emails to your customers and prospects, letting them know how you’re operating and adjusting to serve them better during COVID-19. With fewer in-person interactions, use video, online chat/meeting, or webinars to get your message out.
Maximize social media
Focus on what works best in your market. Consider short texts with a link to your web site. Offer video conferences or webinars. Nobody’s expecting professional production during these times, but everyone will appreciate informative and heartfelt messages.
Take the plunge into ecommerce
Your business probably has plans for online transactions. Now’s the time to implement them. As you shift to online billing and payments, use your staff to take calls and credit cards.
Boost cash flow electronically
Offer electronic funds transfer via PayPal. Use merchant services for credit card payments or contactless payments in person.
Online check deposit services will get cash into the bank quickly and save a trip to the bank.
Run a digital office
Cloud-based document storage like OneDrive, Google Drive and Dropbox enable employees to share documents easily. Use video conferencing for meetings and sales calls—it’s much easier than you might think. Use business credit cards for employee purchasing—without the hassle of cash advances or checks—while controlling what you spend.
Enhance your website
Create more self-service materials and onboarding content so clients can learn about your products while personal contact is less frequent. Ask your web developer for a “COVID-19 Update” button to take customers to a page with the latest news.
Deposit checks without going to the bank
Use online check deposit services, and skip the trip.