We’re joining United Way
to create and celebrate unity

 
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AMANDA GORMAN VO: It's hard to hope,

Hard to cope with crisis.

But while we might feel all alone,

We’ve never been more tightly tethered.

Because we'll only weather this unknown together.

So we get to work. We mend.

We don’t break, even when we bend.

Somewhere, another mom pays her bills,

Somewhere, another child eats his fill.

We are the world’s neighbors,

Making our communities brighter, greater,

Fighting for every person in every neighborhood.

We, the coming of the common good.

So dare to care, to be hope-sided.

We’re never divided, for when we live to give,

We always live united.

SUPER: United We Win

SUPER: United Way and Truist Financial helping millions in our communities.

LEGAL SUPER: United Way Worldwide is proud to bring this charitable message to yousponsored by Truist Financial. The United Way name and logo, Live United and United We Winare trademarks of United Way Worldwide.

SUPER: United Way Logo & Truist Logo

Dare To Care. Share this Message.

unitedway.org/truist

LEGAL SUPER: Truist Bank, Member FDIC. © 2020 Truist Financial Corporation. Truist, theTruist logo, and Truist Purple are service marks of Truist Financial Corporation.

Side view of woman's face looking to the left

Lifting communities

Truist is joining United Way to create positive, lasting change.

We’re working together to rebuild communities. And it’s not just about rebuilding what’s broken, but collaborating to create a society of support. A place where every person is respected, every voice is heard, and every community thrives.

A look at how United Way and Truist brought the partnership to life

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SUPER: In times of great change the only way forward is to be united.

SUPER: United Way wanted to mobilize a new generation to help support communities.

AMANDA GORMAN VO: We call to advance the force that only filled grants.

SUPER: So we turned to America’s 1st Youth Poet Laureate.

Because when given a chance, one show, one movie can move the conversation, move the nation onward.

SUPER: United Way + Truist present

SUPER: LIVE UNITED ®

SUPER: Scott Goodson

Founder and Chairman, StrawberryFrog

SCOTT GOODSON VO: We selected Amanda Gorman because she’s one of the most extraordinary voices of this new generation. Her work embodies unity and activism, optimism; it’s bold and it’s really genuinely inspiring.

SUPER: Tyler Deangelo

Executive Creative Director, StrawberryFrog

TYLER DEANGELO VO: The vision we had from the very beginning was to use Amanda’s words to unify an entire country. We wanted to bring people together no matter their background, how much money they had or where they're from.

SUPER: Shana Bellot

Head of Business Partnerships, StrawberryFrog

SHANA BELLOT VO: The end result is something that can only be achieved by working in amazing, close collaboration between United Way, StrawberryFrog and Truist.

AMANDA GORMAN VO: Scene two. Take one. I was really excited to work with United Way on this project, because I know they do such incredible things around the world, and that the work they do is incredibly necessary at this time.

SUPER: Stan Little

Chief Experience Officer, United Way Worldwide

STAN LITTLE VO: United Way addresses our communities’ most difficult problems. And we’ve been at that for well over 130 years. It’s our business - community impact. It’s so refreshing now to see a next generation join the fight for community impact and live united.

SUPER: Susan Johnson

Chief Marketing Officer, Truist

SUSAN JOHNSON VO: Truist Financial and United Way are both about results, driving real change. On a daily basis, Truist supports United Way, and our purposes are so well aligned -inspiring and building better lives and communities. When I first saw Amanda, I knew we had to find a way to get her message, her essence to more people.

SUPER: The film required remote collaboration between agency and production partners.

SUPER: Fredrik Bond Director, MJZ

FREDRIK BOND VO: So, due to COVID we had to shoot this production remotely with amazing collaborators both from the agency, and the client, and the crew, and the actors. I think they pulled through in a great way.

SUPER: Matt Koval Copywriter, StrawberryFrog

MATT KOVAL VO: It’s incredibly meaningful and powerful at this moment in time to create a film that’s about coming together when we need it most. And having a team that actually comes together to make it possible.

SUPER: Iyanni Callender Art Director, StrawberryFrog

IYANNI CALLENDER VO: Being a part of this project felt really important, especially in the fact that the United Way is critical to a lot of communities across the country.

SUPER: Tim Thornton-AllanEditor, Union Editorial

TIM THORNTON-ALLAN VO: I edited remotely from home, taking recordings of live feed from the camera as they filmed.

CREW VO: Ok, let’s stand by to try one.

TIM THORNTON-ALLAN VO: While online with the team on Zoom.

FREDRIK BOND VO: Nice. Ok, perfect.

CREW VO: Ok. Cut there.

FREDRIK BOND VO: Great job. This is so weird, this is so weird.

AMANDA GORMAN VO: Doing this type of project from home, while sheltering in place was a type of hands on approach that I had never experienced before. It meant that things like lighting and camera angles, and things like that had to be handled by me from home, while working digitally with the team that was coaching me through all of the steps.

FREDRIK BOND VO: Thank you. Wonderful. Amanda this was amazing. All your different takes and everything were great.

AMANDA GORMAN VO: Thank you, everybody. I can’t believe you stared at Zoom with my face on it for like seven hours.

CREW VO: Best shoot ever. Are you kidding me?

AMANDA GORMAN VO: It's hard to hope,

Hard to cope with crisis.

But while we might feel all alone,

We’ve never been more tightly tethered.

Because we'll only weather this unknown together.

So we get to work. We mend.

We don’t break, even when we bend.

Somewhere, another mom pays her bills,

Somewhere, another child eats his fill.

We are the world’s neighbors,

Making our communities brighter, greater,

Fighting for every person in every neighborhood.

We, the coming of the common good.

So dare to care, to be hope-sided.

We’re never divided, for when we live to give,

We always live united.

SUPER: Amanda Gorman

1st National Youth Poet Laureate

SUPER: United We Win

SUPER: United Way and Truist Financial helping millions in our communities.

LEGAL SUPER: United Way Worldwide is proud to bring this charitable message to you sponsored by Truist Financial. The United Way name and logo, Live United and United We Win are trademarks of United Way Worldwide.

SUPER: United Way Logo & Truist Logo

Join The Fight

unitedway.org/truist

LEGAL SUPER: Truist Bank, Member FDIC. © 2020 Truist Financial Corporation. Truist, the Truist logo, and Truist Purple are service marks of Truist Financial Corporation.