Industry Expertise | Association Services

Full service financial partners bring advantages to property managers and community associations

From homeowner payments and treasury to lending and technology, the right financial partner can help associations navigate complexity and plan for the future

Community associations and property management companies are facing new challenges these days, from controlling costs for the properties they manage to keeping up with residents’ expectations for responsive service. At the same time, management teams and volunteer boards are working to build reserves that sustain property values.

A financial partner that combines digital treasury services, homeowner payment solutions, servicing capabilities, and software integrations can make it easier to meet those demands. A comprehensive approach reduces the number of systems a property management company or association relies on, which can streamline processes, improve visibility and strengthen controls. This gives leaders more time to focus on delivering for their communities.

Growing responsibilities create greater financial complexity.

Among the most pressing financial and operational demands community associations face are:

  • Affordability pressures. Insurance, maintenance, and repair costs continue to rise, pressuring budgets and homeowner assessments.
  • Aging properties. Deferred maintenance and major capital projects require disciplined planning, adequate reserves, and access to financing.
  • Payment reconciliation and reporting. Banking and software integrations can automate payment reconciliation, reduce manual effort, and improve reporting accuracy.
  • Legal and oversight compliance. Evolving state and local laws, reserve requirements, and structural inspections mean more resources to identify changes and keep up with them.

Each challenge can pull attention away from serving homeowners or growing a multi-property management business. A financial partner that knows the property management business, can provide effective financial advice, and brings the technology to serve homeowners can be the key to easing burdens.

Truist’s relationship managers bring deep experience and a high-touch approach. Each interaction is designed to deliver a clear, informed, and rewarding outcome.
-JJ Miranda, head of Truist Association Services

7 advantages of working with a financial partner for more of your property management needs

Property management companies and self-managed associations must handle a wide variety of functions, vendors, and systems to do the job their residents want. Focusing on fewer suppliers, vendors, and partners is one way to simplify that work. Using a single financial and technology partner for core property management services can strengthen accountability and reduce gaps in collecting payments and managing association finances. The potential benefits include:

  1. Cost savings. Time spent tying together systems means your staff and board members are not serving homeowners. Working with a single vendor can help you avoid duplicative tasks like reconciling systems, handling manual accounting, and connecting redundant systems.
  2. Streamlined financial operations. Through API integrations like those between Truist and leading property management software platforms, bank statements, homeowner payment details and images, account balances, and bank transaction activity and images, can flow directly into leading property management systems.
  3. Better visibility into cash. Housing operating and reserve accounts and treasury management under one platform can give property managers and association leaders a more complete view of cash positions. Better information simplifies reserve management, reduces idle cash, strengthens financial reporting, and makes moving funds easier.
  4. A more convenient payment experience. Homeowner payments flowing directly into the association’s bank accounts simplify transaction tracking and speed up reconciliation, eliminating time-consuming manual work. Residents also gain the convenience of options such as online payments via credit, debit card or eCheck, ACH, payments at any Truist branch, and mailed-in checks.
  5. Stronger fraud controls. Fragmented systems can create seams that introduce more opportunities for error or even fraud. An integrated treasury platform can provide consistent visibility and coordinated controls across accounts and payments. Tools such as Positive Pay, dual approvals, ACH controls, user permissions, and centralized monitoring can help associations manage fraud risk.
  6. Coordinated support for major events. Capital projects, insurance claims, natural disasters, special assessments, and refinancing can create financial needs that demand expediency. A financial partner that already understands your association’s finances can coordinate banking, lending, treasury, and payment services more effectively when timing matters.
  7. Room to grow. Whether adding new communities or managing larger portfolios, property management companies benefit from a financial partner that can help you scale your business with support for a wide range of banking, treasury, payment, and lending needs across their organization and the associations they serve.

Beyond banking: The value of a trusted financial partner

Technology and financial products are an essential part of the equation, but property managers and associations also need a partner that understands how they operate, from assessment collections and reserve planning to board governance and capital projects.

For many associations, financial decisions involve balancing homeowner affordability, reserve funding obligations, capital improvement needs, liquidity management, fraud prevention, and long-term financial stability. Having a dedicated relationship team that understands these challenges can help boards and management companies make more informed decisions.

“Truist’s relationship managers bring deep experience and a high-touch approach,” says JJ Miranda, head of Truist Association Services. “Each interaction is designed to deliver a clear, informed, and rewarding outcome, whether it’s structuring financing for a major capital improvement project, educating a new board member on board operations and responsibilities, or helping a resident navigate the best way to meet an assessment.”

Truist Association Services delivers a connected approach.

Truist designs specialized solutions to meet the needs of community associations and the companies that manage them:

HOAs can rely on Truist, a partner who gets you.

Truist Association Services has a dedicated team with more than 40 years of experience serving community associations, helping keep communities safe, compliant, and thriving. Reach out today. Our advice can help make your plans a reality. Together, we’ll structure payment and financing solutions to help you deliver the financial stewardship and long-term stability your community residents deserve. Call us at 888-722-6669 or visit us at Truist.com/AssociationServices.

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    Connect with Truist Association Services

    Talk to your Truist Association Services relationship manager about how Truist can help meet your financial needs. To learn more, contact us at 888-722-6669 or visit us at Truist.com/AssociationServices.

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